Top 10 Tips For Insurance Agency eMarketing Success

Insurance Agency eMarketing is often described as an art and a science, but the basics should be simple enough for any agent to follow. Unfortunately I've seen many basic rules broken by agents sending out emails that use colored fonts, capital letters in the subject line, and prolific use of spam words like "free offer" that are almost guaranteed to send an email to a junk folder. The list below represents the top 10 tips to help ensure insurance agency eMarketing success. These tips are applicable to both small scale campaigns using simple eMarketing tools (even Outlook) and large scale campaigns which run in the thousands of contacts.

1. Easy Opt-Out - Make sure you have a simple "unsubscribe" link and quickly remove anyone who wishes be deleted.
2. NO SHOUTING - See how bad those capital letters look? Do not shout in your subject line, or the body of the email.
3. No Colored Font - If you are attempting to market a professional product or service, do not use gimmicky colored text.
4. Minimal Bold & Italic Font - Bold and italicized fonts are not off limits, but keep their use to a minimum. Only a phrase or two.
5. No Spam Words - Stay away from "Free Offer" or "Satisfaction Guaranteed".
6. Be Concise - People are busy, so be brief. A few sentences and a clear call to action is much better than too much verbiage and loud text. Page long lectures and email diatribes are not the way to go for your insurance agency marketing.
7. Simple Call to Action - If you have someone's attention, make it quick and easy for them to take action.
8. Offer Value - Make sure the prospect will receive a real benefit by answering your call to action.
9. Professional Salutation - Please use Sincerely or Best Regards and your real name and real title. Stay away from motivational quotes and gimmicky closes.
10. Subject Line Promise - Make sure your subject line appropriately describes the content of your email body. Not only is this the professional way to approach eMarketing, it is also one of the CAN-SPAM Act regulations.

And remember, graphically rich HTML emails may look great on your computer, but will not likely display that way on your target prospect's computer, and are more likely to be intercepted by spam filter. Simple and concise business emails often work better than graphically rich emails, and look much more like business communication and less like advertisements. Make sure you read the CAN-SPAM Act regulations and closely follow these important regulations.

Three Cost-Effective and Successful Insurance Marketing Ideas Utilizing Your Website

Cost-effective insurance marketing ideas for a website to generate high-quality traffic that converts to sales are keys to online business success. It is essential to have a strong online presence that brings Internet visibility to your insurance product, service, and online site or blog. The first step is to have a site designed that puts search engine optimization (SEO) ahead of visual design. Many people make the mistake of having a beautiful website designed that is not search engine friendly. It looks great, but it does not generate any traffic and is ranked extremely low on major search engines like Google. SEO uses extensive keyword research, META tags, and quality content to greatly increase search engine ranking. This makes it easier for customers to find you online before your competitors. Page ranking is everything for any type of business.

The second step to successful insurance marketing ideas for a website is aggressive promotion using article submission websites. Submitting to article submission websites is free. All that is required is you register for a username and password. Submitting articles on your business will lead you to being viewed as an expert by online visitors to those sites. At the end of each article there is a resource box where you put information about your insurance service and website with a link people can click that takes them directly to your site. This is a tremendous traffic booster that greatly helps increase Internet ranking.

Social media networks are a hot trend. They have created the last step in insurance marketing ideas for a website that this article will close out on. Social networks like Facebook and Twitter have millions of active users on 24/7. This is ideal digital territory to build your customer base through interactive marketing. Create a free account and fill out a detailed bio that includes your area of service and a direct link to your website. This is another avenue that will increase your visibility online to grow your business. Your Website is the number 1 strategy for any Insurance Marketing Ideas.